Search engine optimization (SEO) is a process, of improving how well your website appears on Google, Yahoo, Bing and other popular search engines. It involves optimizing your site for keywords people use when searching a website online.

What are the most important factors of SEO?

Things You Must Know About SEO

There are many different aspects of SEO, but the two most effective and popular aspects are onsite and offsite optimization.

Onsite SEO: Onsite refers to things that happen on your website or a specific page.

Offsite SEO: Offsite refers to activities that take place outside of your website.

Technical SEO: It refers to website and server optimizations that help search engines like Google spiders to crawl and index your site effectively.

Understanding what SEO is?

You have created a website now the question is how people find your website or reach your website. Well, the technique to reach people or appear on the search engine pages like Google and others is called SEO.

To optimize your site for search engines, you must first understand what SEO is. It stands for “search engine optimization”. It means making sure that your site appears high up in search results when people type a certain keyword that is related to your site or mentioned in the pages of your website.

Why does SEO matter?

If you’re new or not familiar with SEO, then you should need to learn more about it. There are many reasons why it’s so important to do and learn SEO.

  1. Google has become one of the biggest sources of traffic to websites nowadays.
  2. Google is free to use a search engine that’s why several people use it.
  3. Google helps you to build credibility and authority for your website.
  4. Google provides a chance to make your website or business visible to the maximum potential customers.

Factors Influence Rankings

Before starting search engine optimization, it’s important to understand how search engines work. Search engines crawl the web looking for new pages to index. They then store all the submitted pages in a database called the “index”.

Once Google found something interesting, unique, or new they will add it to the index. This process happens automatically every few minutes. So, whenever you publish your new page or article it is automatically submitted to the Google search engine.

Now you only need to write blogs or articles that are unique not copied and written as per SEO rules to index faster on search engines.

There are many different ways to optimize your site for search engines. The easiest way to do so is using “meta tags”. Meta tags are HTML code that describes the content. If you use them correctly, they can help search engines better understand the content of your website.


I hope you enjoyed this basic intro about SEO. Stay tuned for detailed information on all aspects and technologies used for the web development industry. I am in continuous search of relevant content that helps people to understand new things related to the web industry.

As a WordPress developer, I create SEO optimized website that helps your website to become search engine friendly, meaning that it has features that make it easy for search engines (Google) to index and rank your website. It can help to improve your website’s visibility on search engines, which can in turn help bring more traffic to your website.